Ian James
Founder and CEO
Ian James founded The Ideation Lab, LLC, and provides the Company's strategic vision, and development leadership in mergers and acquisitions, and analysis for the Company. Ian proven leadership relies upon his nearly 40 years of expertise in heavily regulated industries to forge and maintain successful and profitable business relationships.
He has raised roughly $100M in capital investment for various operations since 2014. From 2018 through 2019, he helped spearhead a reverse-triangular merger with a sub-$90M Nasdaq company in which a vertical CBD company, SanaMundi, sought to go public. The COVID-19 Pandemic sidelined the "go public" plan. He served as the Chairman of a Colorado Board of a Hemp Genetic Company and is a leader in the Hemp industry for his work on regulatory structures, labeling, and testing requirements.
Believing in strong alliances, he led The Ideation Lab and its Affiliated Companies to become the first Hemp manufacturing companies to join the National Association of Manufacturing. Because of his experience in state matters, Politico Magazine named Ian one of the United States' most influential political thought leaders.
Before The Jordre Well, The Ideation Lab, and SanaMundi, Ian ran a successful marketing and advocacy firm that monetized ballot issues. Ian oversaw the gathering of nearly seven million signatures to place the problems before voters. At that time, his firm developed the blueprint to amend the Ohio Constitution for casino gaming and reform cannabis laws. He worked on various other high-profile social justice and ballot issues, including protecting voting rights, employment rights, and civil rights issues.
He also served in numerous governmental offices and as a corporate executive for Merv Griffin's Players International in Illinois, Louisiana, Missouri, and Nevada. His knowledge of heavily regulated industries and his ability to navigate corporate relations and public advocacy allowed him to provide strategic guidance through countless efforts, which led The Ohio Magazine to acknowledge him as one of Ohio's "brightest political strategists." Ian's extensive branding and media relations were evident on CBS and NBC Evening News, the Today Show, Rolling Stone Magazine, New York Times, LA Times, U.S. News and World Reports, The Guardian, Time Magazine, Politico Magazine, and hundreds of other publications worldwide.
Stephen Letourneau
Founder and Chief Brand Officer
Stephen is leading the charge by directing The Jordre Well and The Ideation Lab's Brand Portfolio. Responsible for the ideation, creation, and development of brand ethos, product development, and leading the strategy surrounding the launching of and growth of the individual product lines. Aside from merchandising for brands like R.H., J Crew, and Kate Spade, Stephen's background in both Human Resources and Operations gives him the ability to connect and lead the right people to grow the brand. This experience further permits him to maintain an intimate knowledge of supply chain logistics to hit targets quickly. Excited for the opportunity to take this passion across multiple categories and build the first legitimate Cannabis lifestyle brand with product lines acutely focused on the Canna-Curious, discerning luxury Wellness consumer.
As a thought leader in the space, Stephen has spoken at intimate gatherings for the press and C-Suite panels to discuss the global cannabis trend and how the different international markets will embrace and amplify the space. Looking at each product focusing on unique end-user experience then reverse engineering that moment of engagement back down to the creativity that will fill that need.
Stephen provides the leadership for new and emerging markets by considering what the next 3-5-10 years from now could look like for the market and setting the foundation for a brand to meet expectations and goals.
Stephen is a Board member at Nemacolin Woodlands Resort Board, a founding member of the Franklin County Child Task Force, an avid endurance athlete having completed four 70.3 Half Ironman Triathlons, and a combined total of more than 35 Full + Half marathons. His primary joys are traveling and spending time with his family, and being the best uncle and godfather.
