October 16, 2020 - Under the terms of the deal, The Jordre Well will develop and commercialize Hemp CBD-infused line extensions for the existing coffee brands within the Coffee Holding portfolio and launch new brands intended to serve consumer demand for non-coffee CBD-infused beverages and products. The Jordre Well will also leverage the JVA's scalable network of manufacturing and distribution centers throughout the country.
News of the deal drove JVA shares to close on an approximate 15% markup with a record 52-week volume of nearly 613,000.
With this deal done, we will seek to secure a hemp CBD manufacturing licensing in Ohio to allow for in-state CBD purchase and infusion. Our formulation team has begun commercial scaling of CBD blending, and we will seek to start product and shelf stability testing as soon as possible.
Coffee Holding Company (NASDAQ: JVA) approached The Ideation Lab about solving a problem: Commercial Scale Infusion of Hemp CBD in Coffee.
The Ideation Lab proposed a partnership deal that was consummated in approximately 5 weeks. Through it's CBD Beverage Line (The Jordre Well) will develop and commercialize CBD-infused line extensions of existing coffee brands within the Coffee Holding portfolio and launch new brands that serve consumer demand for non-coffee CBD-infused beverages and products.
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The Ideation Lab controls its full supply chain and is developing Hemp CBD Brands and other Hemp derivative Brands to meet consumer demand and which we believe will drive the value of the company. These include Beauty and Wellness, Functional Pet Treats, Functional Beverages, and Healthy Snacks.
We have assembled a team of CPG and Distribution professionals from:
* Alliance Boots,
* Procter & Gamble,
* Nash Finch,
* C&S Wholesale Grocers, and more.
As more household brands and consumer packaged goods companies begin developing and offering hemp-derived products, they will require a suite of services ranging from supply chain management to production and more.
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